About Us

4AG was born from real life - from growing up, waking up, and seeing the world the way it really is. It started with the music. As kids, hip-hop opened our eyes to injustice way beyond our own backyards - stories about struggle, survival, and standing up for what's right. Rappers like Tupac, activists like Mandela and Gandhi, freedom fighters across the world - they all lit the spark. They showed that no matter where you come from, if you've got the heart, you can fight for fairness, for change, for something bigger than yourself. That energy stayed with us. It shaped how we see the world, how we move, and how we create.